Maxell Tape Advert 1988

This is the back cover to the U2 cover just posted previously.

This ad, like almost every big corporate ad placed in the music weeklies, being all sorts of wrong. From the saxophone to those preppy clothes and haircut, even back in 1988 I remember cringing at how these companies kept getting ‘cool’ so spectacularly wrong.

Aside from this I can’t help but notice how that strapline pre-dates txt speak. This would surely read “Without UR, ur missing out” today. And of course whenever I think of Maxell tapes I always, always, think of this TV ad.



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