Hofmeister Advertisement, 28th November 1987

March 9, 2010

Hofmeister Ad, 28th November 1987

Further proof that Hofmeister Lager definitely wasn’t deliberately marketed to under age drinkers. I mean just because George the Bear is pictured with party balloons, clutching a Virgin megastore bag and blowing a streamer it’s just CO-INCIDENTAL! Ten years later you could flog 2-4-1 vodka Hooch lemonades and no one gave a shit. Thankfully, these days it seems like some of us have finally grown-up.

Best thing I’ve seen this week is this fantastic (and growing) Flickr set of scanned in Smash Hits. 1979-1980 there so far but looks like it’s being done chronologically so one to keep checking back on. I’ve thought about doing this with AMP over the years (gosh years! plural) and this convinces me I should.

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2 Responses to “Hofmeister Advertisement, 28th November 1987”

  1. Brian Says:

    Glad you’re enjoying the old Smash Hits. The plan (if something drawn up in a moment of madness and destined to end in failure can be called a plan) is to get a new issue online every fortnight, on the thirtieth anniversary of the original publication date. All being well, this should continue through until July 2015 (i.e., July 1985) and the eve of Live Aid, at which point I switched to Melody Maker. For some reason I held on to the Smash Hits, even when I ditched the Makers….


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